Da-iCE will appear in Earth Pharmaceutical's new TV commercial for "Mondahmin"! Airing nationwide from Monday, September 8th!

Da-iCE has been appointed as the new image character for Earth Pharmaceutical's "Mondahmin," which has undergone a complete renewal for the first time in 38 years since its release in 1987!
A new TV commercial featuring Da-iCE will be aired nationwide from Monday, September 8th.

In this TV commercial, Mondamin is portrayed as a familiar presence in daily life, and the "Da-iCE" version shows the members working on songwriting and dancing in a studio surrounded by nature. Through their earnest expressions and interactions with their teammates, the commercial conveys true-to-life efforts and teamwork, concluding with the message, "Smile with a smile."

Furthermore, the song used in the commercial will be Da-iCE 's latest song, "Tasty Beating Sound," which will be released digitally on Wednesday, September 24th!
The lyrics and music were written by members Taiki Kudo and Sota Hanamura, and the song is based on the theme of "a festival song that gets your heart going." From the title to the lyrics and beat, the song is in the 5-7-5 rhythm, a poetic form found in haiku and senryu, making it a playful song that can be enjoyed by people of all ages.
Please also pay attention to this song, which matches the concept of Mondamin's TV commercial, such as "enjoyable by people of all ages" and "a motif that is easy to understand for all generations."


▼"Mondamin" brand site
https://www.earth.jp/mondamin/

▼New TV commercial overview
Broadcast start date: Monday, September 8, 2025
Broadcast area: Nationwide
Video public URL (YouTube):
・"Brand Story" (60 seconds)
https://youtu.be/wMevlhNpb5Q
・"Brand Story" (30 seconds)
https://youtu.be/qFzb8sJb7Xs
・“ Da-iCE” version (30 seconds)
https://youtu.be/V386b_uxwQ8
・“ Da-iCE” version (15 seconds)
https://youtu.be/_56xqmrERlE

▼Song information
Wednesday, September 27, 2025 Digital Single “Tasty Beating Sound”
https://da-ice.jp/news/detail.php?id=1127976